倫ãä»å¹Žã®å¬ã«è²·ã£ããNIKEãã®ã©ã³ãã³ã°ãŠã§ã¢ãããªãµã€ã¯ã«ã·ã§ããã§å£²ã£ãŠããïŒããšèšã£ãŠåºæããŠãããŸããâŠãæ°åçããã®ã§ãé«ã売ããã®ã§ããããïŒ
ããã§æ°ã«ãªãã®ã¯ãäœ¿çšæã®ããæŽæãã©ããããã®éé¡ã§å£²ããã®ããšããããšã§ããã§ããã°ãé«äŸ¡è²·åãããŠããããããšèãã人ãããã§ãããã
æ¬èšäºã§ã¯ãæ°åççšããã¹ããŒããŠãšã¢ããé«äŸ¡è²·åãããŠãããããšãã§ããã®ããæ€èšŒããªãããççšæžã¿ã®æŽæãé«ãè²·ãåã£ãŠãããã³ãã«ã€ããŠã玹ä»ããŸãã
ãã¡ã€ãã³ã·ã£ã«ãã©ã³ããŒ
FinancialFieldç·šééšã¯ãéèãçµæžã«é¢ããèšäºããæ¥ã ã®æ®ããã«ã©ã®ãããªåœ±é¿ãäžããããšããèŠç¹ã§ããéã®ç¥èããªãæ¹ã§ãçè§£ã§ããããããããããçºä¿¡ããŠããŸãã
ç·šééšã®ã¡ã³ããŒã¯ããã¡ã€ãã³ã·ã£ã«ãã©ã³ããŒã®è³æ ŒååŸè ãäžå¿ã«ããéãæ®ãããã«é¢ããæžç±ã»éèªã®ç·šéçµéšè ã§æ§æãããäŒç»ç«æ¡ããèšäºæ²èŒãŸã§ãã¹ãŠã®å·¥çšã«é¢ããããšã§ãèªè ç®ç·ã®ã³ã³ãã³ãã远æ±ããŠããŸãã
FinancialFieldã®ç¹åŸŽã¯ããã¡ã€ãã³ã·ã£ã«ãã©ã³ããŒãåŒè·å£«ãçšç士ãå® å°å»ºç©ååŒå£«ãçžç¶èšºæå£«ãäœå® ããŒã³ã¢ããã€ã¶ãŒãDCãã©ã³ããŒãå ¬èªäŒèšå£«ã瀟äŒä¿éºåŽå士ãè¡æ¿æžå£«ãæè³ã¢ããªã¹ãããã£ãªã¢ã³ã³ãµã«ã¿ã³ããªã©150å以äžã®æè³æ Œè ãå·çè ã»ç£ä¿®è ãšããŠè¿ãããããããæãããã幎éãçšéãçžç¶ãä¿éºãããŒã³ãªã©ã®è©±ãããããããçºä¿¡ããŠããç¹ã§ãã
ãã®ããã«ç·šéçµéšè±å¯ãªã¡ã³ããŒãšéèãçµæžã«ç²Ÿéããå·çè ã»ç£ä¿®è ã«ããå·çäœå¶ãç¯ãããšã§ãå 容ã®ããããããã¯ãã¡ããã®ããšãèªã¿å¿ãã®ããã³ã³ãã³ããšç¢ºããªæ å ±çºä¿¡ãå®çŸããŠããŸãã
ç§ãã¡ã¯ãå¿«é©ã§ããè¯ãçæŽ»ã®ã¢ã€ãã¢ãæäŸãããéã®ã³ã³ã·ã§ã«ãžã¥ãç®æããŸãã
ç®æ¬¡
ãNIKEãã®ã©ã³ãã³ã°ãŠãšã¢ã¯ãããã§è²·ãåã£ãŠããããïŒ
ã¢ã¡ãªã«çºã®ãNIKEãã¯ã誰ããäžåºŠã¯ååãèããããšãããã§ãããäžççã«æåãªã¹ããŒããã©ã³ãã§ããã¹ããŒãçã®æåéžæãæçšããŠããã»ãã«ãããšã¢ãžã§ãŒãã³ããšã¢ãã©ãŒã¹1ãªã©ã®ã·ã¥ãŒãºã人æ°ããããã¹ããŒãããã人ã ãã§ãªããã¡ãã·ã§ã³ã«ææãªäººã«ã人æ°ã®ãã©ã³ãã®ã²ãšã€ã§ãã
ãšããè²·ååºã§ã¯ãNIKEãã®ç¹å®ã®ã¹ããŒããŠãšã¢ãžã£ã±ããã8400åããã³ãã1900åïœ8400åãäžäžåãããŠ1äžåïœ1äž7000åçšåºŠã§è²·ãåã£ãŠããããããšãããããã§ãã
ãNIKEãã®å®çªã¢ã€ãã ã§ããã¹ããŒããŠãšã¢ãæ°åã§è³Œå
¥ããå Žåã¯äžäžã§3äžåçšåºŠããããšãããããã賌å
¥æã®çŽ3åã®1ã®äŸ¡æ Œã§ã®è²·ãåããå¯èœãšããããšã«ãªããŸãã
ãªãµã€ã¯ã«ã·ã§ããã®è²·åäŸ¡æ Œã¯æ°åã®ç¶æ
ã§ãã£ãŠãå®äŸ¡ã®10åã®1çšåºŠãšããããããšããããããå®äŸ¡ã®çŽ3åã®1ã®äŸ¡æ Œã§ã®è²·ãåãã¯ãé«äŸ¡è²·åããšãããã§ãããã
ä»åã®ã±ãŒã¹ã®ããã«ãã§ã«æ°åççšããŠããã¹ããŒããŠãšã¢ã§ãããNIKEãã®ãããªæåãã©ã³ãã§ããã°é«äŸ¡è²·åããŠããããå¯èœæ§ããããŸãã
ãªãµã€ã¯ã«ã·ã§ããã§é«äŸ¡è²·åããŠãããããã®ãã€ã³ã
ããã€ãã®ãã€ã³ããããããŠããããšã§ããªãµã€ã¯ã«ã·ã§ããã§ããé«ãäŸ¡æ Œã§è²·ãåãããŠãããããããããŸãããããã§ã¯ãé«äŸ¡è²·åããŠãããããã®å
·äœçãªæ¹æ³ãèŠãŠãããŸãããã
ã§ããã ãããããªç¶æ ã«ããŠãã
æŽæã®è²·åäŸ¡æ Œãæ±ºããèŠçŽ ãšããŠãç¶æ
ããããã©ããã¯éèŠãªãã€ã³ãã§ããäœ¿çšæããããšæ»å®é¡ãäžããããšããããããå¯èœã§ããã°å£²ãåã«æŽæ¿¯ããŠã·ããæ±ããã§ããã ãèœãšããŠãããŸãããã
ã»ãããæ¯çãç®ç«ã€å Žåã¯ç²çããŒã©ãŒãæ¯çåãæ©ã䜿ã£ãŠæå
¥ããããšèŠãç®ããããªããæ»å®é¡ãäžããå¯èœæ§ããããŸããæ¥é ããæ³šæããŠæ±ããšæŽæã®ã³ã³ãã£ã·ã§ã³ãæªããªãã®ãé²ããŸãã
ã·ãŒãºã³åã®ææãçã
ãªãµã€ã¯ã«ã·ã§ããã«å£²ãææãè²·åäŸ¡æ Œã«åœ±é¿ãäžãã倧åãªãã€ã³ãã§ãããåºã¯è²·ãåãããŠããã«è²©å£²ã»ççšã§ããæŽæãè²·ãåãåŸåã«ããããã§ãããã®ããã2æã3æã«ã¯æ¥ç©ãæ»å®ã«åºããšé«ãè²·ãåã£ãŠããããå¯èœæ§ããããŸãã
ããã€ãã®è²·ååºãæ¯èŒãã
åãã¢ã€ãã ã§ãã£ãŠãããªãµã€ã¯ã«ã·ã§ããã«ãã£ãŠè²·åäŸ¡æ Œãç°ãªãã±ãŒã¹ããããŸãããåºã«ãã£ãŠåŸæã»äžåŸæã®ãžã£ã³ã«ãããå Žåããããããæéãããã°ããã€ãã®åºèã§æ»å®ãããŠããããæãé«ãè²·ãåã£ãŠããããåºãéžã¶ããã«ããŸãããã
ãNIKEãã®ã¹ããŒããŠãšã¢ã§ããã°ãé«äŸ¡è²·åãããŠããããå¯èœæ§ããã
ãNIKEãã¯äžççã«æåãªãã©ã³ãã§ãã人æ°ããããããæ°åççšããã¹ããŒããŠãšã¢ã§ãã£ãŠããªãµã€ã¯ã«ã·ã§ããåºã§é«äŸ¡è²·åããŠããããå¯èœæ§ããããŸãã
æ¥é ããããããªç¶æ
ã§äœ¿çšããããå¿ããããšãæ»å®é¡ãäžããå¯èœæ§ããããŸãããªãµã€ã¯ã«ã·ã§ãããžåºãã¿ã€ãã³ã°ããããã€ãã®è²·ååºãæ¯èŒãããšããé«ãäŸ¡æ Œã§è²·ãåã£ãŠãããããããããŸããã
å·çè
ïŒFINANCIAL FIELDç·šééš
ãã¡ã€ãã³ã·ã£ã«ãã©ã³ããŒ

