SNSãå¯ãå¬ãããŠãŒããŒã€ãŒãã®CMã«ã¢ã€ããæçš¿ã話é¡âŠãµãŒãã¹ãâãéã§è²·ã£ãŠãâã®ã«ãäœãåé¡ãªã®ïŒãäžããç®ç·ããããããä»äºãããªãïŒãè³åŠã®çç±ãšã¯
æ¬èšäºã§ã¯ãå¯ãæ¥ã倩æ°ãæªãæ¥ã«ããªããªãŒãµãŒãã¹ãå©çšããã®ã¯ã©ããªã®ãã解説ããã»ãã®ãŠãŒã¶ãŒã®åå¿ã玹ä»ããŸãã
2çŽãã¡ã€ãã³ã·ã£ã«ã»ãã©ã³ãã³ã°æèœå£«
ç®æ¬¡
ãµãŒãã¹ãåºãç¶ããUber Eats
Uber Eatsãšããã°ããã«ã¬ãŒãã©ãŒã¡ã³ãªã©ã®æçãããªããªãŒããŠãããããšçè§£ããŠãã人ã¯å€ããããããŸããããããçŸåšã¯ãã³ã³ãããã¹ãŒããŒã®ååããã©ãã°ã¹ãã¢ã®è¬ãªã©ã®é
éããããªã£ãŠãããããã€ã¬ããããŒããŒããªããªãããâŠâŠããæ¥ã«å
·åãæªããªã£ãŠè¬ã欲ããâŠâŠããšãã£ããŠãŒã¶ãŒã®å©çšãå¢ããŠããŸãã
ãŸããå人éã»æ³äººéã§æç以å€ã®è·ç©ãéã¶ãµãŒãã¹ãã¯ãŒãªãšããå±éããŠããããã€ã³ããŠã³ãåãã®æŽæ¿¯ä»£è¡ãµãŒãã¹ãéå§ããããšããµãŒãã¹ãåºãç¶ããŠããŸããUber Eatsã¯ãããŒãããªããªãŒã®æ ãè¶ããä»åŸãããŸããŸãªãµãŒãã¹ãå±éããŠããã§ãããã
ãããããªãããšã人ã«ããããã°ããé¢ãæããŠããããã¢ã€ãããšãã£ãSNSã§ã®æçš¿ã話é¡
å
æ¥ããå¯ãå¬ãããŠãŒããŒã€ãŒãã§ããããããªãïŒããšããCMã«å¯ŸããŠããããããªãããšã人ã«ããããã°ããé¢ãæããŠããããã¢ã€ãããšã®æçš¿ã話é¡ã«ãªããŸãããããããããã®å±ããŠãããŠããããšããªãããã®ã«ããšããããé
éå¡ãžã®é
æ
®ãè¶³ããªãç¹ã«åŒã£ããã£ãŠãããšæ³åãããŸãã
ããã§ã¯ãå¯ãæ¥ã倩æ°ã®æªãæ¥ã«ãããªããªãŒãµãŒãã¹ãå©çšããã®ã¯ãã¡ãªããšãªã®ã§ãããããçµè«ããããã°ãå©çšèªäœã¯ãŸã£ããåé¡ããããŸãããUber Eatsã¯ãå©çšè
ããµãŒãã¹ã®å¯ŸäŸ¡ãšããŠãéãæ¯æããé
éå¡ã¯èªåã®ææã§ä»äºãåããŠå ±é
¬ãåŸãŠããããã§ãã
å¯ãæ¥ãæãæ¥ã倩æ°ãæªãæ¥ãªã©ã¯é
éå¡ã®å䟡ãäžããããããéåžžãããããå ±é
¬ãåŸãŠããŸããã ãããšãã£ãŠãããéãæã£ãŠããã®ã ããå±ããã®ã¯åœããåãããªãã§ãã€ãããé
ããã ããªã©ãšèããã®ã¯éãã®ã§ã¯ãªãã§ããããã
ä»å話é¡ã«ãªã£ãCMã¯ãé
éå¡ãæè¬ã®æ°æã¡ããŸã£ããæãããŠããªãããšããåå ã®1ã€ãšèããããŸããå¯ãæ¥ãéšã®æ¥ãªã©ã«ããªããªãŒãµãŒãã¹ãé Œãã ããæè¬ããæ°æã¡ãæã€ãããããã€ãããªã©ã®é
æ
®ãããã°ã泚æè
ãšé
éå¡ããäºãæ°æã¡ãããªããã®ã§ã¯ãªãã§ããããã
ã»ãã®ãŠãŒã¶ãŒã®åå¿
話é¡ã«ãªã£ãæçš¿ã«åå¿ããŠãããã»ãã®ãŠãŒã¶ãŒã®ãã¹ãã®äžäŸã¯ã次ã®ãšããã§ãã
ãé
éå¡ãäžååºããªãã®ãã¢ã€ããŸãããã
ãã¡ãã£ãšäžã«èŠãŠãé°å²æ°ããããŸãããã
ã確ãã«ã楜ããŠãåŽãäžããç®ç·ã ããªã
ãããããªãïŒ äººãããããªãããšãããŠããããããããããã®ä»äºã§ããã
ãèãããããç¡ãã§ããïŒé
éè²»ãªã©æã£ãŠãŸããã
æçš¿ã«è³æãã人ãããã°ãèãããã§ã¯ãªãããšæèŠãæžã蟌ãã§ãã人ãããŸããã倧å¥ãããšããé
éå¡ã«æããããæã€ã¹ãããšèãã人ãšãããéæã£ãŠããã®ã ããèããããªããŠãããããšããæèŠã®äººãããŸãã
ãŸããããããä»äºãå¢ããŠã©ãããŒããšæžã蟌ãã§ããé
éå¡ã®äººãããŸãããå«ç芳ã䟡å€èгã®åé¡ã§ãããã®ã§ã人ããããæèŠã¯åãããã§ãããããã ããããŒãããªããªãŒãã¯ãããããŸããŸãªãµãŒãã¹ãå©çšããéã¯ãçžæãžã®æããããæè¬ã倧åãªã®ã§ã¯ãªãã§ããããã
ãŸãšã
å¯ãæ¥ã倩æ°ã®æªãæ¥ã«ãããªããªãŒãµãŒãã¹ãå©çšããã®ã¯ããããééã®å¯ŸäŸ¡ã§ããããæªãããšã§ã¯ãããŸãããèªåã®å
·åãæªãæ¥ãå¿ããæ¥ã«ããªããªãŒãé Œã¿ãå©ãã£ãçµéšããã人ãããã§ãããã
èªåãé
éæãæ¯æã£ãŠãããšã¯ãããæçãåãã«è¡ãé
éããŠãããã®ã¯äººã§ããæè¬ã®æ°æã¡ãæãŠã°ããäºãå¿å°ãããªãã®ã§ã¯ãªãã§ããããã
å·çè
: è€å²¡è±
2çŽãã¡ã€ãã³ã·ã£ã«ã»ãã©ã³ãã³ã°æèœå£«
